Tuesday, December 31, 2019

The Rights Of Animals Essay example - 1754 Words

lt;a href=quot;http://www.geocities.com/vaksam/quot;gt;Sam Vaknins Psychology, Philosophy, Economics and Foreign Affairs Web Sites Animal rights is a catchphrase akin to human rights. It involves, however, a few pitfalls. First, animals exist only as a concept. Otherwise, they are cuddly cats, curly dogs, cute monkeys. A rat and a puppy are both animals but our emotional reaction to them is so different that we cannot really lump them together. Moreover: what rights are we talking about? The right to life? The right to be free of pain? The right to food? Except the right to free speech – all the other rights could be relevant to animals. But when we say animals, what we really mean is non-human organism. This is such a wide†¦show more content†¦The Jewish Talmud says: â€Å"Do not do unto thy friend that which is hated by you†. An analysis of this sentence renders it less altruistic than it first sounds. The reader is encouraged to refrain from doing only things that he himself finds hateful (SS men, for instance, did not find killing Jews hateful). In this sense, it is morally relativistic. The individual is the source of moral authority and is allowed to spin his own moral system, independent of others. The emphasis is on action: not to DO. Refraining from doing, inaction, is not censored or advocated against. Finally, the sentence establishes an exclusive moral club (very similar to later day social contractarianism) of the reader and his friend(s). It is to his friends that the reader is encouraged not to do evil. He is exempt from applying the same standard, however lax, to others. Even a broader interpretation of the word â€Å"friend† would read: â€Å"someone like you† and will substantially exclude strangers. Empathy as a differentiating principle is wrong because it is structural: if X looks like me, resembles me, behaves like me – than he must be like me in other, more profound and deep set ways. But this is a faulty method used to prove identity. Any novice in mathematics knows that similarity is never identity. Structurally and behaviourally monkeys, dogs and dolphins are very much like us. It is a question of quantity, not quality, that is used to determine the answers to theShow MoreRelatedAnimal Rights : The Animal Bill Of Rights For Animals737 Words   |  3 PagesAnimals are found throughout lives of humans. As companions, entertainment, test subjects and food, animals serve vital roles throughout our lives.The Animal Bill of Rights, through the Animal Legal Defense Fund, attempts to defend the basic legal rights of all animals. However, to weigh the need for such an act, one must compare the suffering of animals to the benefits such suffering gives to humankind. Itâ€⠄¢s much more important to highlight the crucial medical advances that lab animals have providedRead MoreAnimal Rights And The Rights Of Animals1843 Words   |  8 Pagesthe rights of animals and if they think and feel like humans do. Many people see animals as mindless creatures or as food, while others think they have emotions and can feel pain. In other countries animal protection laws are in place that are strictly enforced and seem to work well with the system. In the United States however; some of the animal rights laws are considered to be useless and under-enforced (Animal Legal Historical Center). More people today are beginning to see that animals shouldRead MoreThe Rights Of Animal Rights Essay1613 Words   |  7 Pageshear tons of news and tragic stories of animal living in captivity, how they suffered to amuse human, how they live without care in unqualified conditions. Detroit Zoo mentioned in the article â€Å"Detroit Journal; Ripples of Controversy after a Chimp Drowns† was opposed by letting many chimps drown because of the moat they use for chimp exhibit. The other case is Lincoln Park Zoo which was drawing criticism from animal right activists by the dead of nine animals in the short time. Although zoo officialsRead MoreAnimal rights1084 Words   |  5 Pagesâ€Å"Animals with rights must be treated as ends in themselves, they should not be treated by others as means to achieve their ends.† (Francione) An idea opposing to Immanuel Kant’s beliefs. Animals are apart of the moral community, their intrinsic worth justifies this, and causes for certain rights to be established to uphold their worth within the community. To not respect the welfare of nonhuman animals, and to provide special treatment for humans, goes against Peter Singer’s ideas for a harmoniousRead MoreAnimal Rights : Animal Cruelty Essay1520 Words   |  7 PagesAnimal Rights Animal rights, the rights believed to belong to animals to live free from use in medical research, hunting, and other services to humans. Animal Cruelty is the human infliction of suffering or harm upon any non-human animal, for purposes other than self-defense or survival.   Ã‚  Animal Cruelty exists and it should not. Animals feel pain and fear like we do, but they are helpless.They can’t tell us that it hurts, they can’t communicate their pain because we do not speak their languageRead MoreAnimal Rights: Animal Experimentation 837 Words   |  4 PagesAnimal experimentation is the use of non-human animals in experiments. Animal experimentation also known as animal testing had established way back into the second century A.D. A Roman physician, named Galen started to perform endless animal experiments. (Safer Medicines.) On the other hand, the first major animal experiments occurred in the nineteenth century. Luis Pasteur administered anthrax to sheep. Anthrax is a bacterial disease that affects the skin and lungs in sheep and cattle, so PasteurRead MoreArgumentary On Animals And Animal Rights1523 Words   |  7 Pagesclass was crazy! There was so much information regarding animal rights†¦ Sasha: I know. But I don’t know if any of that changed my views. I still think becoming a vegetarian is the way to go. Devon: You think? I still think that it is okay to eat meat. The animals just need to be raised in a humane manner. Sasha: Eh†¦I don’t know. Animals should just be left alone and be free to roam around in the wild. They should not be tortured like those animals that I saw while visiting that â€Å"kill floor†. Devon:Read MoreThe Ethics Of Animal And Animal Rights990 Words   |  4 PagesThe study of good and bad, right and wrong, moral principles or value held by a person or society, promoting human welfare, maximizing freedom minimizing pain and suffering is called ethics. The discipline that studies the moral relationship of human beings and also the value and moral status of the environment and its non-human contents is called environmental ethics. It considers the ethical relationship between the humans and the environment. Animal and animal rights are the highlighted topic inRead MoreHuman Rights : Animal Rights Essay1490 Words   |  6 Pages Animal Rights Name Institutional Affiliation â€Æ' Animal Rights Animal rights as well as animal welfare are different concepts that identify variant points in a continuum that extends from the exploitation of animals to the animal liberation. Animal rights can be perceived as the belief in the fact that humans have no right to take advantage of animals for their gains, in the farms, labs entertainment orRead MoreAnimal Rights And Human Rights923 Words   |  4 Pages Animal Rights â€Å"Nearly as many, 68 percent, were concerned or very concerned about the well-being of animals used in ‘sports’ or contests as well as animals in laboratories (67 percent) (Kretzer, 1).† Many people question whether an animal is capable of thought and emotions. Others feel as though animals are the equivalent of humans and should be treated as such. Since the 1800’s, animal rights has been a topic that has several different sides including two extremes. If animals can react to their

Monday, December 23, 2019

International Business Essay - 1863 Words

With the passage of time there will be many changes globally that would affect the economy of many countries. Globalization was one of the major changes that the world witnessed recently, and similar to this kind of major make over, there are expected to be more isolated yet more effective changes made. In the last 10-15 years trade has seen major changes. These changes are ones that directly affect the lives of the working class, and have raised a great deal of concern for millions of people. This is because of the fact that democratic principles might well be overwhelmed by capitalist endeavors. However, from a governmental perspective it appears that these strategies are ones that would not interfere with democracy. It seems that the†¦show more content†¦It aims to prevent crises in the system by encouraging countries to adopt sound economic policies; it is also—as its name suggests—a fund that can be tapped by members needing temporary financing to address balance of payments problems. By uniting several economies in the North Western hemisphere the alliances believe it can establish conditions in which trade would be most efficient. In order to implement such a strategy in the North Western hemisphere it must be realized that there are quite a good number of companies required to make it all possible (Lucas, 2003). Protestors believe that some of the biggest business owners want more and more autonomy from the government, and have in fact succeeded in blackmailing them into allowing them to implement the free trade. By implementing free trade, it is said that businesses that establish liberty to trade with whomever they want gain both power and profit. This kind of situation is something that is extremely dangerous to the 800 million people living in North, Central and South America. These same people produce an estimated CDN $15 trillion even though more than half of them live in poverty. It is feared that the alliances might have an immense influence on their lives and worsen their already pathetic standard of living. Though these kinds of fears still prevail with the existence of theShow MoreRelatedInternational Business Ventures2671 Words   |  11 PagesInternational Business Ventures Measuring a potential business venture has many aspects which the international manager must be aware of in order to convey the correct information back to the decision makers. Being ignorant to any of the aspects can lead to a false representation of the project, and hence an uninformed decision being passed. In order for a business to survive it must grow. For growth to be optimal, management must first be able to identify the most attractive prospective leadsRead MoreChallenges of International Business Management1037 Words   |  5 PagesCHALLENGES OF INTERNATIONAL BUSINESS MANAGEMENT What are the challenges of International Business Management? International business management is a term that is used collectively to describe all commercial transactions which include; †¢ Private †¢ Governmental †¢ Sales †¢ Investments †¢ Transportation The above take place between two or more nations. It involves all business activities which partake in cross border activities of goods, services and resources between nations. PrivateRead MoreInternational Business1578 Words   |  7 PagesInternational business contains all business transactions private and governmental, sales, investments, logistics, and transportation that happen between two or more regions, nations and countries beyond their political limits. Generally, private companies undertake such transactions for profit governments undertake them for profit and for political reasons. It refers to all those business activities which involve cross border transactions of goods, services, resources between two or more nationsRead MoreInternational Business And International Marketing1457 Words   |  6 PagesInternational business compares all commercial transactions like private and government, investments and sales and transportation which take place between two or more regions , nations and countries beyond their political boundries.simply international business is exchange of goods and services among business and individual in multiple count ries. International business such as an essential subject for students around the world because international business is vital ingredient in entrepreneurshipRead MoreInfluential Factors of International Business and International Business Environment4145 Words   |  17 PagesA Business Growth and Strategy Project On INFLUENTIAL FACTORS OF INTERNATIONAL BUSINESS AND INTERNATIONAL BUSINESS ENVIRONMENT By: Ankit D Jethani 6937 Business Environment consist of every factors influential to the business operations. These factors are classified into two broad categories. These are: a) External or UncontrollableRead MoreInternational Business Environment6667 Words   |  27 PagesModule specification INTERNATIONAL BUSINESS ENVIRONMENT Code: PGBM04 Credits: 15 Level: Masters FBL, Business School Board: Postgraduate Business Studies Learning Hours: 150 of which 30 CONTACT hours Rationale 1. The international business environment is multi-dimensional, including economic, political, socio-cultural and technological influences. While each can be viewed in specific national settings, increasingly they have become interrelated through processes of globalisation. In particularRead MoreInternational Business5797 Words   |  24 Pagesof world output and world exports accounted for by the United States and other long-established developed nations is unlikely. FALSE 23. (p. 21) A current trend in international business is the growth of medium-sized and small multinationals, known as mini-multinationals. TRUE 24. (p. 22) Today, the risks involved in doing business in countries such as Russia are low, but so are the returns. FALSE 25. (p. 23) If the free market reforms in China continue for two more decades, China may move fromRead MoreInternational Trade As A Tool For International Business1707 Words   |  7 Pagesfourteen asks some very important questions regarding international trade as SME and MNE evolve globally due to technology. Therefore as international business continues to evolve companies are find easier ways to find importers and exporters from the comfort of their offices without the costly methods of travel and due diligences trying to find reputable companies to handle their needs. Using a variety of sources I will analyze international trade through the use of websites and go into detail aboutRead MoreBusiness Administration International Business Essay1784 Words   |  8 PagesBUSINESS ADMINISTRATION amp; INTERNATIONAL BUSINESS In the literal meaning, Business refers to an organized approach to providing customers with the goods and services they want. Business Administration has over the years taken the form of a formal field of knowledge, besides engineering medical and even closely-related Economics. In the 20th century, with the development and growth of business schools in America and Europe, the dynamics of business administration changed. With more research conductedRead MoreThe Problem Of International Business842 Words   |  4 Pages International business c Trade occurring between one or more countries worldwide. Balance of trade Difference in value of a countries imported and exported goods. Balance of payments Also known as BOP, is the monitoring of all international money transactions during specific times. Global dependency The dependency of one nation to another. Competitive advantage The advantage a company has over its competitors, allowing them to achieve greater

Sunday, December 15, 2019

Samsung Case Study Free Essays

Strategy Presentation on Countering Threat from Chinese Company BBackground ackground †¢ Samsung founded in 1938 by Byung-Chull Lee. †¢ 1950’s Economic Stabilization – Korean War – Samsung lost all assets – aimed to help rebuild Korean economy; entered the manufacturing industry (sugar, fabrics) – became a leader in modern business practices (recruiting from outside) †¢ 1960’s Expansion of Key Industries – entered electronics and chemical industries – 1969 established Samsung Electronics Co. as a division of the Samsung Group. We will write a custom essay sample on Samsung Case Study or any similar topic only for you Order Now In 1970s, Samsung’s entry into the semiconductors business was pivotal for the company, to that end, creation of Samsung’s semiconductors and telecommunication Co. in 1978. – – – laid the groundwork for electronics in Korea helped the domestic economy grow paved the way for exports †¢ 1980’s: Samsung was manufacturing, shipping, and selling a wide range of appliances and electronic products throughout the world. – – – A more comprehensive electronics company established Semiconductor and Communication corporation began memory chip business †¢ Early 90’s: Integration and Globalization – – Sales at Samsung Group grew more than 2. times between 1987 and 1992. Mid-Late 90’s: Implementing new management strategies Samsung Product Range Some of Samsung products Home Multimedia Mobile Multimedia Personal Multimedia Core Components Core-Competencies Samsung- Core Competencies High Quality St andards Superior Efficiency Innovation Drive Customer Responsiveness Reliable Products †¢ Reliable Products †¢ Work with design firms †¢ Located main RD †¢ Learning new design †¢ Employee welfare facility and fabs at rules and application †¢ Active Recruitment a single site †¢ A common design of foreign Talent †¢ Performance platform with †¢ Global Strategy ased promotion customization as per Group †¢ Reward but requirement †¢ Employees global no Firing business skills Policy Ability to customize product to †¢ Regional Specialist †¢ Debate based customer demands program agreements Increasing Competition Rank Company Market Share 1 Samsung 34% 2 Hynix 22% 3 Micron Technology 15% 4 Elpida Memory 14% 5 Qimoda 5% Industry Analysis: Porter’s Five Forces †¢ Fierce Rivalry due to increase in capacity cyclical downturn Industry †¢ Entry of new Chinese companies Rivalry †¢ Suppliers are likely to becomes more concentrated and offer about 5% discount on bulk purchase Supplier †¢ Buyers are largely OEM with no one controlling more than 20% of the market. Buyers †¢ Buyers are likely to negotiate hard for prices. Entry Barrier Substitute †¢ High entry barriers due to requirement of capital investment and complex †¢ Chinese firms going for joint ventures and access to foreign investment. †¢ Memory chips did not have any substitutes but old technology is likely to be replaced by more advanced technology. SWOT Analysis Strength Weakness Opportunity Threats †¢ Diversified product line to cover all customer needs †¢ High market share in Mobiles, Memory Chips and LCD High Brand value from multiple sponsorships †¢ High investment on research and development †¢ Customers place question on durability of products †¢ Lack of focus on niche market †¢ Low Average salary in the market †¢ Strong and growing customer demand for high-end products †¢ Young population gives a chance to develop customer b ase for future †¢ Intensifying competition †¢ Low cost Chinese products †¢ May lose advantage of DRAM technology to new Nana Tech Competitive Advantages of Chinese Firms †¢ Access to cheap labour and local engineering talent †¢ Government subsidies †¢ Easy access to local international financial capital Lower cost structure †¢ Willing to endure years of losses to gain market share Competitive Advantages of Samsung †¢ Dedicated workforce of manual labourers and engineers †¢ Strong product portfolio †¢ SDRAM, DDR SDRAM, DDR2 SDRAM, RDRAM, other DRAMs †¢ Early mover advantage in increasing wafer-size †¢ Sustained levels of high operating margins †¢ Adoption of â€Å"stacking† method for fabrication Competitive Advantages of Samsung †¢ Strategic co-location of RD and fabrication facilities †¢ Enabling an efficient cost-structure †¢ Favourable environmental conditions †¢ In-house competitions for new product developments Active involvement of junior staff and engineers in discussions regarding new products leading to innovation Competitive Advantages of Samsung †¢ Strong HR Policies †¢ †¢ †¢ †¢ Investment in employees’ higher education Active recruitment of foreign talent Goodwill towards employees 3 levels of Performance-based incentives †¢ Project-based incentive †¢ Productivity-based incentive †¢ Profit-based incentive Strong Financials Samsung Micron Infineon Hynix SMIC COGS/Sales 23% 44% 33% 44% 32% SGA/Sales 12% 26% 9% 16% 8% RD/Sales 11% 13% 14% 13% 18% Labor/Sales 11% 21% 16% 11% 8% Sales 5. 08 4. 48 4. 73 4. 58 4. 3 COGS 1. 19 1. 98 1. 57 2. 01 1. 84 SGA 0. 59 1. 18 0. 44 0. 74 0. 34 RD 0. 56 0. 56 0. 67 0. 61 0. 8 Labor 0. 54 0. 94 0. 75 0. 51 0. 34 Lower Raw material, Labour, Depreciation, RD costs. Higher Selling Price! Resulting in better financial indicators: Lower COGS/Sales Lower SGA/Sales Lower RD/Sales (Exhibi t 7d) The Big Question Can Samsung weather the Chinese Threat? Yes, Samsung continues to retain and gain market share. Samsung has a high brand value- Can leverage on Brand Equity. Wide Range of Product Offerings for sustenance. Deterring New Entrants Strategies to deter new entrants Strategy Niche Products Price Cut Cut down on price and Innovate on niche force a price war and products and drive competitors out explore new of the market markets Excess Capacity Acquisition Increase output and Acquire small force down prices to entrants with good make market entry potential to perform unprofitable Way Forward †¢ Keep Innovating and Invest heavily in RD †¢ Focus on New Niche Products †¢ Maintain Reliability and Quality of Product †¢ Focus on More Foreign talent including talent from China as well †¢ Invest in lower end chip factories in china †¢ May look towards increasing the average salary Thank You How to cite Samsung Case Study, Free Case study samples

Saturday, December 7, 2019

Disruptive Innovation for Teclo Company Case Study- myassignmenthelp

Question: Discuss about theDisruptive Innovation for Teclo Company Case Study. Answer: Introduction There has been an increased recognition of disruptive innovations and their ability to create massive development. However, despite of these recognitions, their high rate of failure demands research on the type of challenges incumbent pursuing disruptive technology encounter and how the challenges can be dealt with. According to Clayton Christensen, disruptive technology refers to the method through which a good or a services takes root at the bottom of the market through the use of simple application, then constantly moves up the market, ultimately displacing the existing competitors (Adams, 2016). This article presents primary analysis of a traditional longitudinal case study of the Swedish-Finnish of Telcos which is the incumbent, in relation to disruptive change. Due to technical change Telcos company has effectively transferred its technology Telecom operator TeliaSonera AB in accordance with technological and business model change. Through, the application of the business model adaptions the company has been active but unsuccessful in the key business model changes, although it has been performing well in insignificant business model changes. The implication is that the idea of business model as such has a low prediction power in elaborating failure and success, hence demanding for an operationalization. Currently, Telecom is amongst the industries that has faced a constant stream of both business model and technical discontinuities (Reza Samavi, 2008). Telecommunication as a communication sector is paradoxical. This industry at a given time can be regarded as mature as well as an emerging industry where new business foundation and new technologies converge. For instance, Apple established an enlacement of handset and content by introducing iPhone in 2007. Skype re-defined video call and long-distance market (Unhelkhar, 2010). Even though, former market leaders have brutally suffered, incumbents multinational operators have witnessed their margins deteriorate despite enormous cost-cutting efforts which has seen Nokia a leading terminal manufacturer nearly being wiped out. Teclo focusses on high end market with an aim of improving its wired voice services through the provision of products with new elements and high performance for its target market. Through the application of Mintzbergs business strategy concept, Telco goes by a positioning strategy and distinguishes itself from its challengers with its skilled management and provision of good quality picture positions (Hannes Kuebel, 2014). Through, the occupation of this market position, Teclo has the benefit of enjoying hogh profits as compared to its competitors in its contemporary business model. Suddenly, Cellco a new entrant in the market, starts providing similar services. Christensen et al. says this invention was a disturbance from a technical perspective (Adams, 2016). The disruptive offered the capability of making calls with added accessibility, although at that particular period the wireless voice quality when contrasted with the wired alternates was quite low and the battery lifespan was inadequate. The disruptive technology targeted the lower market generally overlooked by the incumbents, hence threatening to replace it (Hannes Kuebel, 2014). The wireless services provided by Cellco was disturbing in that it could take over the wired voice services or completely make Teclo lose the market share significantly. Essentially, in positioning approach, any company presume that there is always a position in the economic market place for any particular industry or business. A company that is occupying that particular position always defends itself from the current and future competitors. To respond to the change, the senior managers of Telco are required to comprehend and examine the challenge that has occurred in the marketplace. Business respond to the changes in the market based on their present strategies hence it is of great essence that Teclo reacts to the wireless technical change (Reza Samavi, 2008). Cellco the new entrant, initiated its own business strategy and model. The company aimed at increasing its market share one step at a time. Cellco chose to established its own private network, even though it could have asked Telco to share its infrastructure. Teclo has to respond to the changes rapidly while maintaining its existing business. Therefore, Teclo strategists will have to change the value alignment of their business model from a joint process to a modular process (Matti Kaulio). Unlike the joint process where Teclo has private rights to the entire chain value, segmental process will allow the company to be able to upgrade its product through improving each subsection of the system instead of redesigning the whole system (Matti Kaulio). Today, the disruptive business approaches and models are the ones that deal with e-commerce enterprises. Business Modeling Ontology The methods of modeling are extensively applied in analyzing and designing e-commerce information systems. The ontologies of these models basically comprise of systems like workflows and activities, operations and transformations, relationships and information entities, data flows and value exchanges (Alexander Osterwalder). With an aim of strategic reasoning regarding disruptive change and business models, Teclo requires an ontology that will handle strategic actors. Therefore, the company will have to develop SBMO (strategic business modeling ontology) by applying the i* strategic performers relationship modeling structure as a foundation. The ontology will be supported with a graphical visual illustration. The establishment of an SBMO will create a mutual recognition of the ideas that are required so as to enhance exchange pf information among shareholders. The i* agent-oriented modeling structure offers support through the representation of participants and the various goals and responsibilities in the business, their tactical relationships and the basis behind their strategic selections. The main concept in i* is the strategic player. The strategic player has beliefs and aims, has freedom of action(semi-autonomous), the actors actions are allowed and controlled by the other actors relationship(social). The strategic actor also has boundaries and contingent identity and thinks about its strategic choices rationally in regard to its self-interest. The purpose of strategic modeling is to determine the needs of various actors and how those needs can be achieved (Osterwalder, 2004). SBMO offers i*modelling with added concepts that are required for strategic business reasoning. The additional concepts include state of the business model, strategy layer, business model dynamics and operational layer. Conclusion For any company to obtain distinguished competitive advantage, technical innovation goes hand in hand with BMI, which enhances the establishment of new industries. With the new competitor in the market it is important for Teclo company to launch a business model. Business models are objects of technological innovation, the more fundamental the change in the BM features is, the more revolutionary the resultant BM.Business model innovation changes multiple features of BM, which in turn changes the entire business logic in strategizing on how to counterattack the challenger leading to a vibrant and successful business. References Adams, S. (2016, 103). Clayton Christensen On What He Got Wrong About Disruptive Innovation. Retrieved from forbes.com: https://www.forbes.com/sites/forbestreptalks/2016/10/03/clayton-christensen-on-what-he-got-wrong-about-disruptive-innovation/#6c15136a391b Alexander Osterwalder, C. P. (n.d.). Setting up an ontology of business models . Lausanne: University of Lausanne, Ecole des HEC. Retrieved from https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.93.2305rep=rep1type=pdf Hannes Kuebel, R. Z. (2014). Evaluating Platform Business Models in the Telecommunications Industry via Framework-based Case Studies of Cloud and Smart Home Service Platforms. Berlin: University of Berlin. Matti Kaulio, K. T. (n.d.). Incumbent Response to Disruptive Innovation: The Case of the Swedish-Finnish Telecom Operator Teliasonera Ab. Sweden: KTH Royal Institute of Technology. Osterwalder, A. (2004). The business model ontology a proposition in a design science approach. Retrieved from www.dirkkirchner.com: https://www.dirkkirchner.com/wp-content/uploads/2017/01/Osterwalder_PhD_BM_Ontology.pdf Reza Samavi, E. Y. (2008). Applying Strategic Business Modeling to Understand Disruptive Innovation. University of Toronto , Toronto, USA. Unhelkhar, B. (2010). Handbook of Research on Green ICT: Technology, business and social persepective. Sydeny: University if Western Sydeny and Methodscience.